Tuesday, June 23, 2009

Workin' it 9 to 5, Part I:
OXO lessons

I received my new peeler in the mail today! Everything was perfect, right down to the red felt in Rachel's note and the textured ink on the OXO stationery.

But I was already a fan of OXO before this all started, so while any gift is a wonderful thing to receive in the mail, what this little adventure has shown me is the importance of branding and the impact that the customer experience has on the success of a company.

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